Okay, so we can all count.  On blog post number, (and this is exact) post number #2, I am going to talk about how to blog.

Whoa.  Pretty fresh, but that’s how we roll here at Zimmdot.  If we’re gonna do it, we’re gonna do it right,  and then we’ll share how it all went down.  (Okay, enough of that crazy kid talk).

We looked all over the interwebs to see what works.  Here’s the best we came across.

1. Have Great Content like Joel Spolsky of joelonsoftware

First step to blogging: have great content!  Joel’s blogging days are retired, but there’s so much knowledge packed into this blog for new developers to CEOs and everyone on the team.  Check out the post on how to make your business awesome.

2. Build an Audience a la Jon Acuff of stuffchristianslike

The key here is the constant posts.  There’s always something new, and that something is funny and insightful (great content).  Jon blogs everyday plus has guest blogs and additional postings.

3. Have a niche such as The Old New Thing by Raymond Chen

Where do you go for in depth coverage on how many threads can you have in one process?  The Old New Thing, that’s where!  Chen was an original at Microsoft, when they were still considered a bootstrapping software company.  He writes a highly technical, awesomely complex blog for old school Win32 Windows programmers.  You can’t get any more niche than that.  (This is one of Patrick’s favorites.)

To build your blog, and you know why you gotta do that, you need to have all three.  Let’s do this thing!

Additional resources for blogging:

50 Examples of Great Blog Engagement by Lucy Langdon

How to Write Great Blog Content by Darren Rowse