Our marketing department, AKA Carolyn, is a wealth of knowledge. I have asked her to write today’s post about her favorite topic: Marketing for the Bootstrapper! I hope you enjoy reading her thoughts.
Hi all, my name is Carolyn and I’m the Director of Marketing here at Zimmdot. Lauren asked me to write a guest entry for the blog … lucky you! ;-)
If you’re a bootstrapper, like Zimmdot, it likely means you don’t have a surplus of money to spend on your marketing efforts. In an ideal world, you would have enough money to hire an entire marketing department, conduct focus groups to ensure advertising messages appeal to your target audience and spend a portion of your budget testing new or different mediums/channels, to name a few.
But without surplus budgets, those things are not likely on the discussion board. But there are things you can do to help build your brand without a huge marketing budget:
In this society, we have become accustom to instant gratification in every aspect of life. But with marketing, unless you have ridiculously large budgets, it’s just not going to happen overnight. Hard work and diligence (you know those words our parents keep using?) are key. So keep at it and don’t give up. It may be slow, but you’ll get there!
We're a new studio based in Atlanta, Georgia. Our team has a passion for programming. We want things done right, the first time, and every time.
Come along for the wild ride! We'll share all our tips and tricks, successes and failures, all that we learn from bootstrapping, every Tuesday and Thursday.
Bootstrapping: "To promote and develop by use of one's own initiative and work without reliance on outside help" (from Dictionary.com)