Social media is the hottest marketing trend since whole wheat took over the sliced bread business. But are you really doing it right? Carolyn (The Marketing Department) is back with more ideas about utilizing social media for your business.
It is important to keep in mind that consumer behavior is constantly changing. So if your marketing efforts are focused on social media, be sure to continually read books, articles, blogs, and whatever you can get your hands on in order to keep on top of these behavioral changes. Basically, consumer behaviors change as the mediums age, change, and multiply.
Once you understand and follow consumer behaviors, the next step is to actually adjust your approach based on the consumer’s changes. This is a tough step. You’ve already spent x hours searching through and reading articles. And now you are reading that you are supposed to take the time to adjust your approach by increasing your status/blog post frequency? (A lack of frequency is what I call one of the top felonies in the social media world). But on your plate clamors the client’s projects, internal reports, your boss, emails, calls, your interns, etc. Sheesh.
I know, it’s tough; social media takes time. Think about your friends. They take time, effort and attention. Well, your social media following are the company’s friends and should be given time, effort and attention if you expect them to become and then stay loyal to you and your brand.
So remember to keep on top of consumer behavioral trends so you will be aware when they change. And when they change, take the extra time to adjust your strategy/approach so you will get the most out of your social marketing.
It’s time consuming (and at times annoying), but only doing social media halfway will incarcerate your brand.
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